This article studies the production and the reception of a "non-event" by drawing on the Algerian presidential elections of 2014. It argues that a non-event must be understood as the product of a publicization, of the expectations of the observers and actors who anticipate a revolutionary or catastrophic future, and of social and political routine activities that also contribute to its appearance. While the non-event is not a clear break, it can still be interrogated in order to reveal the social structures and imaginaries that lead to its production. In the meantime, a certain distance from the "non event" is necessary to grasp less spectacular phenomena that it tends to obscure